Brentwood Earns Two National Communication Awards
The City of Brentwood recently won two of the highest national honors awarded to local communities at the City-County Communications & Marketing Association (3CMA) Conference. Deanna Lambert, Brentwood’s Community Relations Director, represented the City and was one of the more than 500 attendees at the 31st annual conference held September 3-6 in Denver, Colorado.
Each year the number of entries in 3CMA's Savvy Awards competition increases in quality, array and scope of programs submitted. “The program reflects the growing skills of communication and marketing professionals as more local governments and agencies embrace and employ the concepts of enhanced marketing and communication with residents,” Maureen Brown-Petracca with 3CMA said. This year, there were 16 contest categories with 38 subcategories, for a total of 707 entries from cities and counties from the United States and Canada.
Brentwood Celebrates 50 Years; Past, Present and the Future is the city commissioned video produced this past year in partnership with the Brentwood Historic Commission. The first place Savvy Award was presented in the promotional video category. Contest judges said, “This video was beautifully produced with a rich story-line. Love the use of chapter breaks between conversations.” Another judge said, “This is an inspiring video for both old and new residents. The video promotes pride and honor for the City for Brentwood.” The Brentwood Historic Commission, members of the Brentwood 50th Steering Committee and Lambert all helped produce the story line, select residents to be interviewed and oversaw the process of Nashville based video production company, Snapshot Interactive. Mark Scrivner, Chief Executive Officer, said “Our team is so proud to have had the opportunity to collaborate with the City of Brentwood in telling the city’s story of their 50 years! Their team challenged us to create a rich story line that inspired, and we’re excited our combined efforts were recognized with a Savvy Award.”
Brentwood Celebrates 50 Years earned the first place Savvy Award in the Special Events - One-Time Event category. The award entry included a synopsis of the year long celebration of Brentwood’s 50 years as a city which included the goal of the celebration, examples of social media and traditional media coverage and event attendance. The contest judges’ comments included “so many moving parts here to analyze, but the approach and engagement numbers are impressive. The video is spot on, really capturing the spirit of the community.” Another judge added, “Loved the commitment to social media engagement for this project and the way it was executed. A great blueprint for future events.”
Lambert is the city staff member among a committee of twelve appointed by the Brentwood Mayor and City Commission in 2018 to plan and execute Brentwood’s 50th Celebration. The event will culminate on October 10 at Ravenswood Mansion, with the Rendezvous at Ravenswood party featuring Super T and his band. Tickets are still available for this event. John Magyar, Marketing Committee Chair for the Brentwood 50th Steering Committee said, “As the chairman of the marketing effort for Brentwood’s 50th celebration throughout 2019, I have worked very closely with Deanna in creative thinking, plan execution and messaging. She has encouraged us forward when our ideas fell short and kept us honest when our messaging and branding did not meet city guidelines. Deanna has worked tirelessly to steer and maintain Brentwood’s presence in social media, city banners, visual mediums and local papers during this year of celebration.”
Assistant City Manager Jay Evans appreciated Lambert’s work, saying “a broad public outreach campaign was key to getting our residents excited about this milestone and to ensuring each of this year’s events would be a success. Deanna did an outstanding job telling the City’s story through video and social media and even recruited some well-known celebrities to join in on the fun.”
The City of Brentwood last won a Savvy Award in 1999 for its Brentwood 2020 Plan in the Community Visioning Process category. This long range, proactive visioning plan is now called Brentwood 2030 and is still in use today to help maintain Brentwood’s quality of life and financial stability, while at the same time address the area’s continued growth.